Saturday 26 February 2011

Research into Other Festivals

There are many different festivals that I could use as a reference to create the pre-festival videos etc. To get the most effective way of advertising I will be looking at the most famous festival that are held in the UK.

Glastonbury: http://www.glastonburyfestivals.co.uk/ On the website that I have shown here, there is a History page that shows the history of the festival. For example Glastonbury started in 1970, and during that first festival there were about 1,500 people who attended, and the ticket prices started at £1 including free milk from the farm. Then when you look at those statistics and then compare them with 2009, when there had been about 135,000 people that had attended, 37,000 tickets for crew and performers, and then 5,000 tickets sold for Sunday and the ticket prices cost £175 each.
This information shows that festivals can grow over a period of time; the amount of people who attend including the artists, crew and workers, and the prices of the tickets.

Reading: http://www.readingfestival.com/
Reading Festival is another famous annual festival that is known to the target audience, which is the younger generation. This website is from the Reading Festival 2010, and now there is a website that will be online soon, that will be advertising the 2011 festival. However, I am using this website as a source to find out how other festivals are advertised and seen online. On this website, there are many tabs explaining different parts of the festival, for example Tickets (how much they cost and how to get them), Line Up (showing the different performers who will be at the festival, including where and timings), and due to this website being about last years festival, there are tabs that show what happened at the festival, they are Photos and Videos, and therefore if viewers look at these tabs they would want to buy tickets for the next years festival, which is this year consequently (2011).

Creamfields: http://www.creamfields.com/

Again this is website is from the 2010 festival, therefore there are tabs like Photos and Videos that will be used to entice people to go in 2011, however, in comparison to the Reading Festival Creamfields festival have already set up a website for this years festival (2011). On that website there is information about the history of Creamfields, for example when the festival began, which was 1998, and there were about 25,000 people who attended, demonstrating the rule of word of mouth and advertising, because all it needs for one person to notice the advertising and then they tell their friends and so on.

T in the Park: http://www.tinthepark.com/To show how popular festivals can be, I have found this website, which is promoting T in the Park, which for a festival that started in 1994 demonstrates how advertising and most likely word of mouth can help make a festival as popular as this one. You can see how popular this festival is that the tickets have already sold out! In this website, there are different elements that are the same as the others, there is a tab called Line Up, this tells us what performers will be there. However, there are aspects that have been renamed, for example instead of just having Photos or Videos, they have got Gallery, which I feel is better because you are able to place everything under one banner, instead of looking like you are trying to fill the space.

V Festival: http://www.vfestival.com/ This is the final website that I have looked at, this is another popular festival. This is most simplistic websites of all of them, mainly because there is only 4 headings, which contain all of the information within them. I feel that this is an effective way of laying out a website because it is simple and easy to understand for the viewer, also it lays out the vital points that everyone would want to know. However, I feel that they could have included maybe some images or videos of past festivals to entice people to come this year and the next year and so on. However, that could have been something that the creators would have wanted because they might have been using word of mouth to get their popularity, instead of showing what has happened previously.

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