Tuesday, 24 November 2009

ASSIGNMENT 3: Design Time Capsule - Research

With this project I have to come up with an idea of either an artist or art movement at which I will have to base a Time Capsual on. Within the Time Capsual I have to create postcards, A3 posters, a leaflet about the artist or art movement and an A5 booklet again about the artist or art movement.
There are different art movements that I am interested in to researching and basing my project on. They are Art Nouveau and Pop Art.
Here is some research about my chosen subjects and this should help me decide on which movement I would base my project on.

Art Nouveau:
Art nouveau first came about in the 19th century (1880), and the popularity of the movement peaked at the turn of the 20th century (1890-1905). The name Art Nouveau is french for 'New Art' however this wasn't the origins of the name, each country had a different name for the movement, for example Jugendstil was the name for it in Germany, and this stood for 'Youth Style, and this was based on a German magazine called Jugend, and this magazine promoted the movement. Another name for it was Stile Liberty, this originated from Italy, and this was based on a department store in London called Liberty & Co, this was because this store popularised the art style.
The style of Art Nouveau is characterised by organic, especially floral or other plant-based designs. Therefore the style of Art Nouveau flows and is quite contemporary, and some artists have even placed the movement into everyday life into furniture and architecture.

Some of the artists that have been part of Art Nouveau are:
Alphonse Mucha:
Gustav Klimt:Rene Lalique:Charles Rennie Mackintosh:





Pop Art:
Pop art first came about in the mid 1950's in Britain and in the late 1950's in the USA. Pop Art is a visual art movement. Pop art is mostly characterised by the popular mass culture for example comic books and advertising. Pop art was a continuation of certain aspects of Abstract Expressionism such as the large-scale artwork.
Even though Pop Art had taken off in both North America and Great Britain the origins had developed differently. However there were some similarities for example they both employed Irony and Parody, however North America they were used to defuse the personal symbolism and in Britain they were more academic with a focus on the dynamic and paradoxical imagery of American popular culture.
Here are some examples of different Pop Artists:

Andy Warhol:


Roy Lichtenstein:
Alex Katz:
Wayne Thiebaud:

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