In this assignment I have going to be asked to create a piece of design which will form a new advertising campaign of a branded alcoholic drink of my choice.
I will take the idea of starting with traditional media and use the results of my experiments with those media to create the next developmental step of my designs from handmade elements through digital manipulation to a full blown moving image advert which will be rendered as a movie for presentation to a client on a DVD and made ready for use on a smart phone or portable device. I will also create a billboard poster and full page magazine ad design as part of my advertising campaign.
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