Research on videos

http://www.youtube.com/watch?v=ubMoADfd3BM&feature=related This is the website at which I found this video.

After watching this video I found that it had quite a few of the motion graphic design principles. These are:

• Speed of change
• Squash and Stretch
• Aniticpation
• Follow Through
• Overlapping Action
• Staging/Exaggeration

http://www.youtube.com/watch?v=dOKKtkKR2A8&feature=related This is where is got this video from

After watching this video I have established that it has quite a few of the motion graphic design principles that had been listed earlier.

• Squash and Stretch
• Anitcipation
• Overlapping Action
• Staging/Exaggeration

http://www.youtube.com/watch?v=vksgbsPxXLo This is where I found this video, however I first saw this video on television, and therefore I found it relevant for this project.

Again after looking at this video I have found that there a number of the different motion graphic design principles that would apply to this, they are:

• Speed of change
• Arcs
• Squash and Stretch
• Overlapping Action
• Staging/Exaggeration

Each of these videos are helpful for my project, because each of them demonstrate that you can use simple shapes and colours to convey an idea.

The first and second videos are about Bupa, which are a health insurance company, these are just 2 of their many television adverts. I chose these 2 because they were able to show an arrange of different shapes and colours all working together to create a storyline for which the audience would engage with and maybe even connect with. I think the point of these adverts are to portray the fact that if people had bupe health insurance it would be simple and easy to understand.

The last video was from a television advertisement that I had seen on the television, whilst I was doing my work. It is for a child help center, this is to help them with their maths and english. The way that the put this idea to the country is by using a typical childrens song, however changing some of the wording to make it about the product, and getting children to sing it, this would make the viewer more inclined to use the product. The reason why I chose this video is because they use simple drawings, as if a child had done them, to demonstrate their point. For example the fish jumping across the words as and when they are being said/sung.

After closely studying each of these videos and determining what motion graphic design principles relate to them, I have noticed a few similarities between each of the videos, to begin with they each seem to be staged, this is because they each are telling a story to get the audience involved and interested, also they each have the squash and stretch principle within them, I would suspect that this is because each of the producers would want to make their characters or objects seem real, even though they are animations.

Explaining Motion Graphic Principles

There are 6 basic motion graphic design principles, they are:

• Squash and Stretch - is when an object, within an animated action is distorted to convey the physical properties and to make the object more realistic, for example a ball bouncing up and down.


• Anticipation/Motivation - is when an object is preparing for the action, for example a rocket shaking for before it takes off.


• Timing - is when different object move at different times to then create a sense of weight and size of the objects.


• Exaggeration/Staging - is where the action at which the object is doing is exaggerated to the point when the idea is unmistakably clear.


• Pause - Look in Motion graphic design book for explanation.


• Acceleration/deceleration - is where it 'helps establish natural movement' (Motion Graphic Design and Fine Art Animation, Jon. S. Krasner, pg 145), especially in real life things spead up and slow down.

These I found using Google Books, the book is called Motion Graphic Design & Fine Art Animation: Principles and Practice, by Jon. S. Krasner.

However, I have noticed that in the brief there has been mentioned other principles that would be helpful towards creating a better animation. Those other principle are:

• Speed of Change - is spacing of the in-between keyframes to achieve natural movement.


• Arcs - is the visual path of action for natural movement, for example when a ball is thrown into the air it doesn't fall straight down, there is a curve/arc.


• Motion Blur - is used to enhance the movement of an object, for example as an object flies throw the air, there is a motion blur to make it more realistic.


• Follow Through - is when the action of an object is finished, for example a golfer swinging to hit a ball, his/her swing carries on even after he/she has hit the ball, he/she doesn't stop as soon as they have hit the ball.


• Overlapping Action - is when a second action starts before the first action ends, meaning there is always for the audience to look at.
  

Research on Motion Design Principle

Demo - Principles of Motion Design from vanmmoocow on Vimeo.

http://vimeo.com/2528517 This is the website at which I got this video from.

I chose this video to demonstrate the different principles of motion graphic design, in a way that was simple and easy to understand. I feel that this particular video is helpful to demonstrate and explain each of the key principles of motion graphic design, and using simple white shapes and a black background to demonstrate means that the focus is on what the video is explaining instead of anything else, which consequently means there is nothing to distract the viewers attention.



http://www.youtube.com/watch?v=In1tNdTFat8 This is where I found this video.

This video I feel helps me with ideas on what I could do for my project, mainly because this video uses simple coloured shapes, which have been put together to then create a figure of a person or character. And there is also a very simple and plain background, which allows all of the viewers focus to be on what is happening. I have noticed that this video contains different motion graphic principles, at which I will have to use as well. One of these principles is Motivation/Anticipation (Preparation for an action), this is where the person is simulating walking, making the audience notice what is happening, another principle that I have noticed is Overlapping Action (Establishing its relationship to the next action), this is where the bullet penetrates the person and then shatters the pieces apart, another one is Follow Through (Termination of an action), this is where after the bullet has hit the person, and the pieces have shattered apart they land is particular places, which could be personal to the artist, and finally Staging/Exaggeration (Presenting an idea so that it is unmistakably clear), this is basically where the person is placed in the video (in the middle in this case). Many times each of these principles are used together, because they can relate to each other.



http://www.youtube.com/watch?v=VaLESWaRMjU This is where I found this video

This video is an interesting example of how to make a ball look normal, when thrown and bounced. This video is demonstrating another motion graphic principle, which is Squash and Stretch (Defining the rigidity and weight of an object by distorting its shape during an action). This video also visually allows the viewer to understand how the ball moves and distorts as it bounces, which then allows a designer to make their ball design look realistic.

Brief - Three Easy Pieces

In this assignment, I will be exploring the key principles of motion design, and I will produce three pieces of animation which will illustrate and demonstrate a range of these animation principles.

I will design, storyboard and make 3 pieces of animation which use shapes rather than complex drawings or recognizable objects. Given that the graphic objects are relatively simple drawings, the choice of colour palette is an important design concern. These animations will be between 15 and 20 seconds in length each, and you will vary the number of elements you are animating from one to many across the animation. Each animation must have a music or sound track of your choice.